Others thought that plus spare tires mounted on the side of the vehicle meant prestige.
Luxury car buyers at the time had this belief that a long hood with a large hood ornament (think Packard and Duesenberg) meant prestige. You also have to consider the fact that the Airflow came out during the middle of the Great Depression which certainly didn’t help. What exactly caused the Airflow to fail? Most feel that the stalled introductory during the 1934 model year didn’t help and others say that the concept itself was too much too soon. This was not a good figure and unfortunately sales for the Airflows declined in each of the next three years. During the first model year, 1934, total sales for both Chrysler and Imperial Airflows totaled just over 11,000 vehicles. The introduction of Chrysler’s Airflow automobiles got off to a rather slow start. So what were some of these safety features? Included were a toughened chassis, all steel body, hydraulic brakes that had equalized pressure, safety glass windshield, elevated dashboard to prevent knee injuries, a defroster and a recessed instrument panel. The entire 1937 Chrysler line, Imperial included, was touted that it’s engineering and design efforts had the goal of making Chrysler automobiles the safest on the highway. When you take a look back at an automakers advertising you’ll get a good idea of what they thought was important at the time. It’s said that only 325 of these convertibles were produced so when you see one you’ll know it’s very rare. If you had a bit over $1,000 during the Great depression you could own an out-and-out luxury car that was relatively economical to buy and drive. A great big luxury car, superb in beauty and performance, amazingly priced in the thousand-dollar range was it’s allure. The highest priced model was the convertible with a new car price tag of about $1,395. In 1937 the C-14 Imperial line offered six models. On the other hand, the depression years certainly had their share of bankrupt independent luxury automakers such as Auburn, Pierce Arrow and others. Large automakers who also sold mid and economy priced vehicles could lower price and still stay in the game. Imperial in 1937 was still somewhat below the Cadillac and Packard standard and what was being offered with the Imperial at it’s 1937 price tag was considered a bargain. Both Cadillac and Packard had been building lower priced models. With that said, prices for luxury automobiles were lowered where they were closing in on the mid priced range models. Buyers were few in relation to the pre depression years. The 1937 Imperial and Other Luxury AutomobilesĬhrysler’s Imperial model was obviously a luxury automobile during the Depression Era 1930’s.
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